Breaking out of the hamster wheel
Client
TV 2 Zulu
Assignment
Digital design
Web development
TV 2 Zulu decided it was high time to help danish viewers live out their big dreams.
We helped launch an inspired and refreshingly irreverent new campaign website showcasing the new identity for the popular television channel.
CONTEXT
Trying out new things
Our friends at TV 2 Zulu wanted to try something new. They love those who do things differently, those who allow themselves to follow their particular dreams, whatever they may be.
We helped TV 2 Zulu inspire dreamers with a brand new campaign website encouraging hopeful Danes to submit highly personalised applications for the campaign.
SOLUTION
Campaign website
The website was among the first to show off ZULU’s brand new visual identity, which is everything but boring – and a pure thrill to be able to play around with.
Central to the concept is the idea of a furry hamster trapped in a boring existence, struggling away on its little hamster wheel. A cheeky metaphor for the dullness of everyday existence.
“Milk leverede til fulde. Der var fuld styr på processen fra webdesign, til teknisk eksekvering, webudvikling, planlægning omkring lancering og efterfølgende drift. Særligt bør nævnes, hvor hurtigt vi sammen ankom til en meget elegant løsning på en kompleks udfordring.”