The best way for children to learn are through healthy play. This is the essence of Natruba’s philosophy, which also reflects on the identity. We have developed a dynamic logo that changes the placement of the letters, to create a link between the logo and the child’s constant search for new things to play and learn. The logo has been made responsive in order to ensure its visual strength at various sizes. This means that it is scalable and therefore easy to recognize even when allowed very little screen size. Each logo variant is built around an invisible grid, which creates cohesion and recognition.