When working with clients that specializes in their craft and services, it’s important for us to help create a parallel between that skill and the visual identity. For this project we decided to make use of their materials that Titan Stone work with every day as a starting point – marble and granite.
So to realize this approach we had to go back in time to find inspiration. Back to the old Greece, where world famous sculptures and architecture built more than 2000 years ago is still standing. So when we started creating the new Titan Stone logo, we took inspiration from a true classic, the ionic column, making sure to respect the curves and math behind the structure.