ZULU legatet

Breaking out of the hamster wheel

TV 2 Zulu

— Graphic design
— Web development

TV 2 Zulu decided it was high time to help danish viewers live out their big dreams.

We helped launch an inspired and refreshingly irreverent new campaign website showcasing the new identity for the popular television channel.


Trying out new things

Our friends at TV 2 Zulu wanted to try something new. They love those who do things differently, those who allow themselves to follow their particular dreams, whatever they may be.

We helped TV 2 Zulu inspire dreamers with a brand new campaign website encouraging hopeful Danes to submit highly personalised applications for the campaign.

Watch the video, read the tips and tricks, and get inspiration for your own idea.

Visit the website when and where it suits you. It’s optimized for all devices.

In a hurry? No problem.
Get started with your application right away.


Campaign website

The website was among the first to show off ZULU’s brand new visual identity, which is everything but boring – and a pure thrill to be able to play around with.

Central to the concept is the idea of a furry hamster trapped in a boring existence, struggling away on its little hamster wheel. A cheeky metaphor for the dullness of everyday existence.

1065 applications
More than a thousand original and creative ideas with heart, soul and passion.

9 winners
From all ages and demographics. Dreams ranging from the first vegan butcher shop to a Danish space rocket

500.000 kroner
Half a million Danish kroner split between the winners. Dreams can come true.